Creative Brief – CIES Tradeshow
Reason for Brief
JohnsonDiversey will be participating in the upcoming CIES tradeshow.
As a leading sponsor of the CIES, JohnsonDiversey
has demonstrated its commitment to partner with thought leaders in the health and...
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Creative Brief – CIES Tradeshow
Reason for Brief
JohnsonDiversey will be participating in the upcoming CIES tradeshow.
As a leading sponsor of the CIES, JohnsonDiversey
has demonstrated its commitment to partner with thought leaders in the health and hygiene industry and to create a forum
for sharing challenges and opportunities facing the industry, specifically as it relates to food safety.
At this show,
JohnsonDiversey wishes to create a holistic presence that communicates its commitment to the industry and communicates
its leading food safety solutions which can help customers deliver sustainable results.
Specific Activation/Communication Objectives:
• Present JohnsonDiversey as the world leaders in cleaning and hygiene solutions for businesses
• Re-introduce and/or educate show-goers about JohnsonDiversey and their sustainable solutions that can help
customers better manage their food safety concerns
o Motivate competitive users to consider JohnsonDiversey as their cleaning and
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