ATTRA is the national sustainable agriculture information service operated by the National Center
for Appropriate Technology, through a grant from the Rural Business-Cooperative Service, U.
S.
Department of Agriculture.
These organizations do not...
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ATTRA is the national sustainable agriculture information service operated by the National Center
for Appropriate Technology, through a grant from the Rural Business-Cooperative Service, U.
S.
Department of Agriculture.
These organizations do not recommend or endorse products,
companies, or individuals.
NCAT has offices in Fayetteville, Arkansas (P.
O.
Box 3657, Fayetteville,
AR 72702), Butte, Montana, and Davis, California.
National Sustainable Agriculture Information Service
www.
attra.
ncat.
org
By Lance Gegner
NCAT Agriculture Specialist
April 2004
©2004 NCAT
PPPPPORKORKORKORKORK: M: M: M: M: MARKETINGARKETINGARKETINGARKETINGARKETING
AAAAALLLLLTERNATERNATERNATERNATERNATIVESTIVESTIVESTIVESTIVES
Successful marketing is a necessary part of any
profitable enterprise, and alternative marketing
is often necessary for sustainable hog producers to survive.
Unfortunately, farmers who practice sustainable and humane hog production
often neglect marketing.
Sustainable hog producers nee
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