THE UNBEARABLE TRUTH: A CASE STUDY EVALUATION 1 The Unbearable Truth: A Case Study Evaluation of Baylor’s Rape Scandal Hollis Huge, Zoe Hughes, Anna Laura Killian, and Jack Parrish Auburn University In most public relations case studies, one can easily...
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THE UNBEARABLE TRUTH: A CASE STUDY EVALUATION 1 The Unbearable Truth: A Case Study Evaluation of Baylor’s Rape Scandal Hollis Huge, Zoe Hughes, Anna Laura Killian, and Jack Parrish Auburn University In most public relations case studies, one can easily pinpoint the specific area of public relations it relates to. Is it a crisis situation? Is it an issue of employee or community relations? Public relations professionals can easily organize cases into these categories. But in the recent case of Baylor University’s series of scandals, the details are much murkier. After a football player was convicted of sexually assaulting a fellow athlete in 2015, Baylor University hired two attorneys from Pepper Hamilton to investigate the university’s handling of sexual assault accusations (Timeline, Baylor Sexual Assault Controversy, 2017). The attorneys found that Baylor’s responses to allegations of sexual violence were slow, unacceptable, and unsupportive of the victims. (Timeline: Baylor Sexual A
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