Intended institution In recent years due to the proliferation in technical advancements and the increased amount of people accessing technology; this has changed the music industry dramatically. This has meant that the amount of people accessing music has...
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Intended institution In recent years due to the proliferation in technical advancements and the increased amount of people accessing technology; this has changed the music industry dramatically. This has meant that the amount of people accessing music has increased as it has been made more accessible and convenient via the internet. The internet can be accessed anywhere through wifi or mobile data via most forms of technology the most common being phones, this allows people to listen to music inexpensively anywhere. Due to this huge change it has benefited the institutions as it enables them to reach a mass audience effectively. We weighed up our options of how to distribute our music video and we believe that technology is the best way for us to do this successfully. MTV/ The BOX We will be using music channels as one of our main institutions. We found that these music channels that we have picked both play our chosen genre of music, this means that people who are watching the music c
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