Gender Representations

GENDER REPRESENTATIONS Rita Ora – ‘body on me’ Sexuality and voyeurism https://www.youtube.com/watch?v=SwL9vOBxeXY This song is a key example of an artist using voyeurism to gain a mass audience. She is included in this music video as the protagonist... More

GENDER REPRESENTATIONS Rita Ora – ‘body on me’ Sexuality and voyeurism https://www.youtube.com/watch?v=SwL9vOBxeXY This song is a key example of an artist using voyeurism to gain a mass audience. She is included in this music video as the protagonist creating herself a star image in a sexual way to gain popularity by those who may find her attractive, this would stereotypically be heterosexual males which are stereotyped to objectify women in this way. By doing this she is creating herself a wider fan base by attracting her secondary audience (males) who may not have watched her music video otherwise. She achieves this by portraying herself in a sexual way, intercutting between a range of shots of her wearing no/little clothing and close ups of her and the male artist close together to reinforce the lyrics and symbolize sexual tension. This music video clearly symbolizes a range of stereotypes associated with females, such as needing a male’s affection in order to be happy. Women are a Less