Assembling thefacebook: Using Heterogeneity to Understand Online Social Network Assembly Abigail Z. Jacobs University of Colorado Boulder abigail.jacobs@colorado.edu Samuel F. Way University of Colorado Boulder samuel.way@colorado.edu Johan Ugander...
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Assembling thefacebook: Using Heterogeneity to Understand Online Social Network Assembly Abigail Z. Jacobs University of Colorado Boulder abigail.jacobs@colorado.edu Samuel F. Way University of Colorado Boulder samuel.way@colorado.edu Johan Ugander Microsoft Research Stanford University jugander@stanford.edu Aaron Clauset University of Colorado Boulder Santa Fe Institute aaron.clauset@colorado.edu ABSTRACT Online social networks represent a popular and highly diverse class of social media systems. Despite this variety, each of these systems undergoes a general process of online social network assembly, which represents the complicated and heterogeneous changes that transform newly born systems into mature platforms. However, little is known about this process. For example, how much of a network’s assembly is driven by simple growth? How does a network’s structure change as it matures? How does network structure vary with adoption rates and user heterogeneity, and do these properties pl
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