Section I: Situational Analysis/Introduction
Red Bull Stratos was a public relations campaign and publicity stunt in which Felix Baumgartner made the world’s biggest jump. The
mission entailed Baumgartner floating in a pressurized capsule to 120,000 feet...
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Section I: Situational Analysis/Introduction
Red Bull Stratos was a public relations campaign and publicity stunt in which Felix Baumgartner made the world’s biggest jump. The
mission entailed Baumgartner floating in a pressurized capsule to 120,000 feet and jumping. After jumping he fell to the earth at
supersonic speeds, faster than the speed of sound, until he reached the stratosphere. Here he reached the altitude in which planes
fly and the barometric pressure acted as a brake slowing his descent. He eventually made his way to the earth and landed safely.
Now, what makes this stunt even more unbelievable? The answer: the entire world was watching. This stunt was broadcasted all
over the world and spoken about for weeks, even months following the jump. According to the company the point of the jump was not
to break world records, but rather to provide valuable data and research for future space exploration. While gathering this information
Red Bull also happened to gain worldwide at
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