IUI & DEFAULT PROTECTION COVER
AUTO LOAN CALCULATOR
A new unique marketing proposition to
shift that vehicle and sell that vehicle
service contract
Key Considerations
● Ask yourself what influences your
customer’s decision to buy a vehicle?
● Ask yourself...
More
IUI & DEFAULT PROTECTION COVER
AUTO LOAN CALCULATOR
A new unique marketing proposition to
shift that vehicle and sell that vehicle
service contract
Key Considerations
● Ask yourself what influences your
customer’s decision to buy a vehicle?
● Ask yourself how can I enhance the
sales proposition and pack the deal?
● Ask yourself what value add
propositions can I provide?
● Be sure to read this Mocden value
proposition.
● Always stay one step ahead of the
curve.
Market Research
We conducted research on over 2,000 customers
taken from one of our clients.
We had been
commissioned by them to evaluate major
factors influencing their decision to purchase a
motor vehicle.
We evaluated that one of the major concerns
related to financial uncertainty surrounding their
ability to continuously fund their auto purchase.
Access to funding and fixed loan repayment
terms assist the consumer in visualizing and
identifying a repayment plan that fits within
their budget, however, uncertainty
Less
