Costco US: Consumer Profile

Costco US: Consumer Profile Costco US: Consumer Profile is the result of Canadean’s extensive online consumer survey Costco in the US, presenting uniquely detailed data on Costco’s end-consumers. It provides retailer profiles for both Main and Occasional... More

Costco US: Consumer Profile Costco US: Consumer Profile is the result of Canadean’s extensive online consumer survey Costco in the US, presenting uniquely detailed data on Costco’s end-consumers. It provides retailer profiles for both Main and Occasional consumers (determined by the share of their goods coming from this retailer) covering over 25 individual consumer groups, and retailer share at product category level. The report provides valuable, hard to obtain, consumer-survey based, data on Costco in the US, showing who its end-customers are and how well the retailer is performing overall (as measured by category share). By focusing on end-consumers and not in-store shoppers, the report provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future. Why was the report written? While shopper and store audit data provide the picture of what’s happening in store, this report focuses on pr Less