Market Opportunities and Emerging Trends in the Prepaid Card Market in the
Middle East
Payroll cards are becoming increasingly widespread in the UAE, driven by the governmentmandated wages protection system (WPS).
The UAE’s banking structure, albeit...
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Market Opportunities and Emerging Trends in the Prepaid Card Market in the
Middle East
Payroll cards are becoming increasingly widespread in the UAE, driven by the governmentmandated wages protection system (WPS).
The UAE’s banking structure, albeit fragmented,
is a mixture of both private and public banks.
Jebel Ali, one of the mid-market malls in the
UAE, is considered a pioneer of the prepaid cards industry in the country.
Saudi Arabia’s
young population is driving considerable investment into the country’s prepaid cards market
which provides the potential for youth-targeted prepaid cards.
The market for prepaid cards
in Saudi Arabia was found to be negligible with a minimal percentage of prepaid gift cards in
supply.
The country has a healthy influx of tourists for the Islamic holy cities such as Mecca,
Jeddah and Riyadh.
Tourist prepaid cards are expected to drive the Saudi Arabian market.
On the other hand, the prepaid card market in Egypt is still in its developmental sta
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