Ten Success Criteria For Establishing A Thriving US Subsidiary
The United States is the largest economy, and the most important market for many products and
services.
Growing mid-sized international companies recognize that a presence in the United States...
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Ten Success Criteria For Establishing A Thriving US Subsidiary
The United States is the largest economy, and the most important market for many products and
services.
Growing mid-sized international companies recognize that a presence in the United States
is necessary to be recognized as a global competitor.
Although many of the success criteria
described below apply to global market entries, this paper focuses on the specific opportunities and
challenges in establishing a presence in the US.
Typical drivers for a US market entry include:
- The need to serve their own global customers which includes US distribution and service
- Production volumes needed to achieve a competitive cost structure and amortize R&D investments
- Limited growth opportunities in home markets
Many mid-sized companies enter into international markets without a clear plan and entry strategy.
Market entry strategies must be based on the goals of the company.
There are no "right" or "wrong"
strategies, but a
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