Brightbridge Wealth Management Headlines: In PopCap, Deal Electronic Arts Has Its Eyes on Zynga
http://dealbook.
nytimes.
com/2011/07/12/in-popcap-deal-electronic-arts-has-its-eyes-on-zynga/
BY MICHAEL J.
DE LA MERCED
For many, Electronic Arts has long...
More
Brightbridge Wealth Management Headlines: In PopCap, Deal Electronic Arts Has Its Eyes on Zynga
http://dealbook.
nytimes.
com/2011/07/12/in-popcap-deal-electronic-arts-has-its-eyes-on-zynga/
BY MICHAEL J.
DE LA MERCED
For many, Electronic Arts has long been synonymous with video games: many (including this reporter)
have whiled away a few hours away with the Madden franchise, the Need for Speed series and the Sims
lineup over the years.
(Maybe more than a few.
)
John Riccitiello, chief of Electronic Arts, in Redwod City, California.
But as newer entrants like Zynga capture more and more of the increasingly lucrative casual game
market, Electronic Arts felt the need to partner up with a company with a big presence across platforms
like mobile phones.
Enter Tuesday’s$750 million deal to buy PopCap Games, a transaction whose price tag could ultimately
swell to as much as $1.
3 billion.
“It’s an unbelievable growth story,” John Riccitello, Electronic Arts’ chief executive, told DealBo
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