Broadcast Your Brand

Broadcast Your Brand I have found the expression on a Google search to select a photo that might illustrate a presentation of a Workshop we are organizing about Entrepreneurship Communication. In the recent years, brands divulgation through video has... More

Broadcast Your Brand I have found the expression on a Google search to select a photo that might illustrate a presentation of a Workshop we are organizing about Entrepreneurship Communication. In the recent years, brands divulgation through video has had an exponential growth, not only because there are more and more IT technologies which allow doing it in a free and intuitive way, but also because the Internet and the Social Networks came to potentiate the so called viral effect of these contents. From the several known examples, where Apple is a fundamental benchmark, there are several companies from the real estate sector which have been ceased the advantages of the video as an alternative or complement to more ?static? contents as texts and photos. Nowadays the corporate video is within the reach of any company not being anymore an exclusive of the major brands or publicity agencies. A simple search on YouTube or Vimeo allows identifying good practices of compa Less