Death of the Social Media Guru

Death of the Social Media Guru As a result of organisations becoming increasingly aware of the burgeoning power of social media and consequentially seeking to grow their online presence, a new breed of candidate has emerged. The self-proclaimed ‘social... More

Death of the Social Media Guru As a result of organisations becoming increasingly aware of the burgeoning power of social media and consequentially seeking to grow their online presence, a new breed of candidate has emerged. The self-proclaimed ‘social media guru’, but with no bench mark set to aspire to and no qualifications to back up this status, couldn t anyone call themselves a Social Media Guru? And what effect will this have upon the industry as a whole? Personal to professional Community Engagement Consultant Ilana Fox recently started a campaign in an attempt to rid the world of the so called ‘social media guru’. Resentful of being classed as a social media guru herself, Fox brings to the foreground the reasons for this new trend and the inevitable issues arising as a result. Many of the issues raised by Fox are already revealing themselves within the recruitment sector. The vast majority of ‘social media gurus’ we encounter base their skills upon their personal use of soc Less