Name
Persona type
Age
Location
Technical comfort
Job Title
Back story
Motivations
Frustrations
Their ideal experience
Feel free to doodle!
Persona Template
Quote
“
_”
Tell us a bit about their lives
•
•
•
•
What concerns do they have? Why do they need...
More
Name
Persona type
Age
Location
Technical comfort
Job Title
Back story
Motivations
Frustrations
Their ideal experience
Feel free to doodle!
Persona Template
Quote
“
_”
Tell us a bit about their lives
•
•
•
•
What concerns do they have? Why do they need this website/service? How have they found or heard about the website?
•
•
•
•
What’s stopping them from choosing the service/website or annoying them?
•
•
•
•
•
Their story including features and content which will help them have a great
experience
•
•
•
•
•
•
•
Sum up their experience with the
website/organisation/service.
Positive or negative.
Less
